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Content

Our voice, tone, and identity, plus grammar, a word list, and how to write for and about people.

Voice and Tone

Characteristics of our clear, helpful, and welcoming voice.

Writing About the Library

Names and styles for describing the library and our locations, including for attribution.

Writing for People

We center readability by using plain language and active voice, among other strategies.

Writing About People

We practice humanity and respect individuals in our language choices to reduce harm.

Grammar and Style

Guidelines that broadly follow the Associated Press Stylebook with a focus on clarity.

Word List

Frequently used vocabulary.

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University of Michigan Library

  • 913 S. University Avenue Ann Arbor, MI 48109-1190

The Design System

  • Accessibility
  • Roadmap
  • U-M Library Style and Branding

Getting Started

  • Write for the Library
  • Design User Interfaces
  • Build User Interfaces

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